1) What was the budget for Chicken?
£110,0002
2) How did Joe Stephenson end up raising the money to make the film?
Raised entirely through investment by individuals (e.g. rich friends/contacts)
3) How does the Chicken budget compare to a Hollywood-funded British blockbuster such as Spectre or Paddington 2?
Chicken had a much smaller budget than movies such as specter and Paddington.
4) Joe Stephenson tried to secure funding from organisations that help low-budget filmmakers. What is the BFI Film Fund and how does it contribute to the British film industry?
The BFI film fund helps fund films to reach their full potential. The BFI is funded by the national lottery.
5) Why do you think Chicken failed to secure funding from the BFI Film Fund?
Joe Stephenson, the director, was a new film creator, therefore, his inexperience may have put the BFI off funding his movie.
Production
1) What difficulties did the film run into during production?
Chicken was shot mostly outside so lighting and weather was a difficulty during the creation of the film.
2) How many days did the film take to shoot?
19 days
3) What scenes were particularly difficult for Joe Stephenson to film?
The scenes that involved "fiona" the chicken, they had to use 2 chickens during the filming which may have been problematic.
Distribution
1) Why did the film fail to secure a distribution deal when first made in 2014?
The film was low budget so distributors may have assumed the movie was low quality meaning it would not be worth taking a risk on it.
2) What film festivals did Chicken feature at between 2014-2016?
These were the film festivals shown on IMDB
New Hampshire Film Festival
Giffoni Film Festival
3) Why are film festivals an effective way for a low-budget film to secure a distribution deal?
Because film festivals have a large attendance, therefore, multiple people are bound to be interested in your film. This could land you a distribution deal as many people will rate your movie which can give it more exposure to distribution companies.
4) When was Chicken released in cinemas in the UK?
May 2015
5) Why do you think film subscription service MUBI chose the film to feature on the service?
Mubi usually takes a liking to low-budget, Art-house films.
6) Why was Film4 a good choice to give the film its UK television premiere?
Because film 4 is a free channel which most people are able to view. It is also quite popular in the Britain
7) When will the film be released on iTunes and other video-on-demand services in the USA and Canada?
Released in US/Canada january 2018
Promotion
Note: some of these pages will be blocked in school - you will need to complete those particular questions at home.
1) What does the trailer suggest regarding genre and the potential audience pleasures of Chicken?
we see a 15 year old boy named richard which could be a relatable character to teenagers considering his age, also we mostly see a rural Britain which may appeal to some people.
2) What synergy can you find between the trailer and other traditional marketing methods such as the film poster?
The trailer and poster had quotes from different sources.
3) Why are reviews from industry figures such as Mark Kermode so important to a film's success?
Because they are all social media influencers with a following, meaning that many people will immediately show interest in something if they're preferred social media influencer is interested in that certain thing. This way movies can gain a large amount of exposure and hype.
4) How does the Chicken Twitter account create and maintain interest in the film?
Chicken twitter page can promote the movie without a price.
5) Who does the Twitter account re-tweet? How does this help to promote the film?
The twitter account retweets famous people who give good reviews on the film.
6) How does the Chicken Facebook page use images and video content to promote the film?
The Facebook account uses images and videos to lure people into watching the movie by posting interesting snippets from the movie.
7) What pages are liked by the Chicken Facebook page? What does this tell you about the film and potential target audience?
The page like niche film organizations which suggests they want to attract a more subtle and niche audience.
8) Go to the B Good Picture Company's website page for Chicken. What celebrities are mentioned on the page? Why might they be highlighted?
Stephen Frears, Karen Gillian etc
9) Now go to the film's official website. What is the key purpose of the website and what does this tell you about the influence of new technology and how it is changing how people watch films?
The website gives you key information about the film and gives you details about the people who were behind creating the film. It tells us that technology is the way forward as it essentially provides everything we need to know, it is changing how people watch films because there is a large number of streaming services for tv and film now.
10) Go to the B Good Picture Company YouTube channel. What videos feature on the channel? How do they help to promote Chicken?
An interview of Scott chambers and Ian McKellen was posted, this helps promote the movie as people may draw a connection to the people behind the film, therefore, wanting the watch the actual movie. Also, it can give people a better understanding of the movie.
Final reading: Media Magazine - the appeal of arthouse cinema
Complete the following tasks to improve your understanding of arthouse film and the possible audience pleasures that the genre offers:
Read Beyond Hollywood: Reading Arthouse Cinema. This is in MM45 on page 24 - go to our Media Magazine archive to find the article.
1) Summarise the article in 50 words.
ArtHouse films are made for artistic purposes and may be difficult to understand, certain parts of the film can only be explained through the characters.
2) What are some of the suggested audience pleasures for arthouse film?
People can relate to the characters and can see a different perspective of life.
3) Why do some audiences struggle with arthouse film? Refer to some media theory here (there are some important media theories discussed in the article itself).
Because many people may not understand the themes of the film.
4) To what extent is arthouse film only for the middle classes and older audiences? Why might this be the case?
Arthouse films are mainly for middle-class people and older audiences as they may want to take the time to analyze and delve into the deeper meaning of the film.
5) What type of audience would be interested in Chicken?
I believe Chicken is for all audiences, however, in my opinion, I believe it suits the older side of teenagers 16-19
as it has some distressing themes that younger audiences may not be keen on. Also, I believe that chicken can also suit an older audience due to its intriguing themes and a deep emphasis on class and the harsh realities of the world.
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