The purpose of a music video is to sell products such as things like albums.
2) How has the digital age changed the production and distribution of music videos?
The digital age has changed the production because of the new technology able to enhance videos using different types of software furthermore distribution is also enhanced due to the social media influence in today's world, there is many ways to now distribute music videos
3) Which three major record labels are behind VEVO? What is VEVO and why was it created?
Universal Music Group (UMG), Sony Music Entertainment (SME) and EMI.[6, Warner Music Group (WMG)
It was supposed to be a music streaming service.
4) What are the key conventions of a music video?
lip syncing
pace
dance
narrative
5) How can narrative be used in music video? Give an example of a music video that uses a narrative.
Narrative can be used to captivate an audience, a music video that uses narrative is :
This video uses a crime narrative.
6) What examples are provided in the factsheet for intertextuality in music videos?
7) Why do audiences enjoy intertextual references in media products?
8) Read the music video example analysis on page 3 of the factsheet. Select a music video of your own choice and write your own analysis using the following headings:
- Conventions (movement/narrative/artist)
- Intertextuality
- Representation
- Audience
- Institution
9) Watch the video for Ice Cube's It Was A Good Day (1993). How did this video set the conventions for later hip-hop music videos?
10) How important do you think music videos are in the marketing and promotion of music artists in 2018? Are music videos essential to a band or artist's success?
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